How we do it

Everything we do is designed to help our clients communicate effectively with their audiences. Whether our client contact is a 'lone ranger' or part of a big team, their resource is likely to be limited so they rely on us to take up the slack. Ultimately, we care for their brands and help manage their reputations. Integral to this, of course, is building relationships.

Creative and commercial

Our clients’ needs and objectives differ widely; for some we provide ‘from scratch’ individual creative services – from volume artwork to PR and media relations. Others come to us for full blown communication and marketing programmes. Whatever their need, we’re resourceful and able to help our clients navigate a clear route to their audiences using digital, printed and relationship techniques.

Accuracy

Right first time – this is less of a value-added offering and more of a standard role we perform for our clients. Particularly with clients like Argos, we’re working in incredibly fast moving commercial situations where perfect layouts and images, legally correct text and the right interpretation of current branding are our responsibility. It’s as simple as that. Currently, we’re achieving an average error-free score of 96% on projects such as broadsheets, flyers, spotlight leaflets and PoS. Layouts range from the heavily product laden to the more creative lifestyle. Human nature notwithstanding, we’re gradually improving even this high score through forensic study and review of our processes and procedures.

Project management

Processes & procedures – we have a documented process that encompasses work for all our clients and which everyone observes and keeps relevant and dynamic. It can extend to clients but doesn’t have to – our interface with them is whatever suits them best. It does mean we can scale up to large projects without affecting efficiency or performance.
Copy checking/proof reading – this function is inherent in the process and a major component of 'right first time'.
Review & revise - our improvement process reduces errors but also ensures what we do remains slick and relevant to our clients.
Technology – we use and adapt a number of IT systems/software packages to increase efficiency throughout the artworking process. These include automatic text-flooding and online amends/checking.

So that's how we work - a logical and intuitive approach which, together with our creative skills and capabilities, makes us a rather good team to have on your side.