CHH started out as a cable manufacturer; now they’re a leading electronics company with a broad, but focused, range of products and services. MCS Creative was retained to help them tell ‘the world’ who they are and what they can do. We devised and implemented an integrated programme for internal and external audiences including corporate identity, website, branding strategy, media relations, employee engagement (‘This is what we do’) and customer marketing. The first thing we did was get them to tell us exactly what they do, for whom and how. Try it - it’s not as easy as you think but CHH Telecoms rose to the challenge.