A brand famous for its wild bird food including Bill Oddie's Bird Food Recipes. According to the Joseph Rowntree Foundation, bird food is high up the shopping list of household essentials - even in challenging economic times. Our task was to help Haith's reach consumers seeking ethical, high quality food and accessories from a trustworthy brand. Recognisable brand identity and easy-to-distinguish products are two key achievements of the packaging, PoS and trade material we developed for Haith’s.